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Balraj Bhardwaj
Balraj Bhardwaj

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Standard Data model role in building Information Framework

Information framework in nutshell represents the ecosystem where disparate systems/components can exchange information with each other using a common underlying data structure. In this write-up, I am going to highlight the role of industry-standard data models in building an information framework and how it aligns with the organization's data-driven strategy. Overview …

Data Model

5 min read

Standard Data model role in building Information Framework
Standard Data model role in building Information Framework

May 3, 2021

Consumer behaviour driven engagement model

Data-driven strategy to achieve business goals is nothing out of the league in today’s era of digital marketing. Many of these strategies are driven by propensity based models to derive a metric to identify and target the consumer with a personalized message for an enriching user experience. Often we analyze…

Consumer Behavior

4 min read

Consumer behaviour driven engagement model
Consumer behaviour driven engagement model
Balraj Bhardwaj

Balraj Bhardwaj

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